£52.32

MACMILLAN Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

Price data last checked 40 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

This is the most expensive it has ever been. Walk away.

£52 today · previous high £52 · all-time low £52

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 51 days • 51 data points (No recent data available)

Historical
Generating forecast...
£52.32 £51.65 £51.80 £51.94 £52.09 £52.23 £52.38 14 March 2026 26 March 2026 08 April 2026 20 April 2026 03 May 2026

Price Distribution

Price distribution over 51 days • 1 price levels

Days at Price
51 days 0 13 26 38 51 £52 Days at Price

Price Analysis

Most common price: £52 (51 days, 100.0%)

Price range: £52 - £52

Price levels: 1 different prices over 51 days

Description

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 January 2013
Listed Since
16 June 2012

Barcode

No barcode data available

Similar Products You Might Like

Aging and the Elderly: Psychology, Sociology and Health: Psychology, Sociology & Health
97% match

Aging and the Elderly: Psychology, Sociology and Health: Psychology, Sociology & Health

£111.44 07 Mar 2026
Ageing, Organisations and Management: Constructive Discourses and Critical Perspectives
97% match

Ageing, Organisations and Management: Constructive Discourses and Critical Perspectives

Springer

£113.95 28 Feb 2026
Routledge International Perspectives on Age-Friendly Cities
97% match

Routledge International Perspectives on Age-Friendly Cities

Routledge

£141.05 25 Apr 2026
Changing Worlds and the Ageing Subject: Dimensions in the Study of Ageing and Later Life
97% match

Changing Worlds and the Ageing Subject: Dimensions in the Study of Ageing and Later Life

Routledge

£136.11 27 Feb 2026
Aging into the 21st Century: The Exploration of Aspirations and Values
97% match

Aging into the 21st Century: The Exploration of Aspirations and Values

Routledge

£137.63 24 Apr 2026
Managing the ageing experience: Learning from older people (Ageing and the Lifecourse)
97% match

Managing the ageing experience: Learning from older people (Ageing and the Lifecourse)

Policy Press

£74.43 24 Feb 2026
Sage Ageing and Later Life - Open University Textbook
97% match

Sage Ageing and Later Life - Open University Textbook

Sage Publications

£150.00 02 May 2026
Routledge Aging in the Twenty-first Century - Developmental Book
96% match

Routledge Aging in the Twenty-first Century - Developmental Book

Routledge

£175.00 08 May 2026
Ageing, Meaning and Social Structure: Connecting Critical and Humanistic Gerontology
96% match

Ageing, Meaning and Social Structure: Connecting Critical and Humanistic Gerontology

Policy Press

£70.00 27 Feb 2026
Population Ageing from a Lifecourse Perspective: Critical and International Approaches (Ageing and the Lifecourse Series)
96% match

Population Ageing from a Lifecourse Perspective: Critical and International Approaches (Ageing and the Lifecourse Series)

Policy Press

£65.46 23 Apr 2026
Profiles of Older Americans 2010 (Aging Issues Health and Financial Alternatives)
96% match

Profiles of Older Americans 2010 (Aging Issues Health and Financial Alternatives)

Brand: Nova Science Pub Inc

£49.51 12 Apr 2026
Developments and Research on Aging: An International Handbook
96% match

Developments and Research on Aging: An International Handbook

Greenwood

£53.73 09 Feb 2026
Psychologies of Ageing: Theory, Research and Practice
96% match

Psychologies of Ageing: Theory, Research and Practice

Springer

£92.13 12 Jan 2026
Economic Foundations for Creative Ageing Policy, Volume II: Putting Theory into Practice
96% match

Economic Foundations for Creative Ageing Policy, Volume II: Putting Theory into Practice

MACMILLAN

£94.39 30 Apr 2026
The Aging Population and the Competitiveness of Cities: Benefits to the Urban Economy
96% match

The Aging Population and the Competitiveness of Cities: Benefits to the Urban Economy

Edward Elgar Publishing

£64.50 22 Feb 2026
Ageing in a consumer society: From passive to active consumption in Britain (Ageing and the Lifecourse)
96% match

Ageing in a consumer society: From passive to active consumption in Britain (Ageing and the Lifecourse)

Policy Press

£64.91 30 Mar 2026
Old Age In English History: Past Experiences, Present Issues
96% match

Old Age In English History: Past Experiences, Present Issues

Oxford University Press

£45.55 11 Jun 2026
Ageing in everyday life (Ageing in a Global Context): Materialities and Embodiments
96% match

Ageing in everyday life (Ageing in a Global Context): Materialities and Embodiments

Policy Press

£47.87 02 May 2026
Cultures of Ageing: Self, Citizen and the Body
96% match

Cultures of Ageing: Self, Citizen and the Body

Routledge

£161.00 10 May 2026
Cultures of Ageing: Self, Citizen and the Body
96% match

Cultures of Ageing: Self, Citizen and the Body

Routledge

£51.97 14 Apr 2026
The Social Context of Ageing: A Textbook of Gerontology
96% match

The Social Context of Ageing: A Textbook of Gerontology

Routledge

£174.99 29 Apr 2026
Aging is a Group-Selected Adaptation: Theory, Evidence, and Medical Implications
96% match

Aging is a Group-Selected Adaptation: Theory, Evidence, and Medical Implications

CRC Press

£48.27 30 Apr 2026
Aging and Biography: Explorations in Adult Development
96% match

Aging and Biography: Explorations in Adult Development

Springer Publishing Company

£58.79 28 Feb 2026
Images of Aging: Cultural Representations of Later Life
96% match

Images of Aging: Cultural Representations of Later Life

Routledge

£128.80 12 Jan 2026