£54.46

MACMILLAN Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

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£54.46 £51.25 £51.95 £52.65 £53.35 £54.05 £54.75 28 April 2026 20 May 2026 11 June 2026 03 July 2026 25 July 2026

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70 days 19 days · current 0 18 35 53 70 £52 £54 Days at Price

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Price range: £52 - £54

Price levels: 2 different prices over 89 days

Description

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 January 2013
Listed Since
16 June 2012

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