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£51.23
MACMILLAN Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
Price data last checked 76 day(s) ago - refreshing...
Price History & Forecast
Last 15 days • 15 data points (No recent data available)
Price Distribution
Price distribution over 15 days • 1 price levels
Price Analysis
Most common price: £52 (15 days, 100.0%)
Price range: £52 - £52
Price levels: 1 different prices over 15 days
Description
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Product Specifications
- Brand
- MACMILLAN
- Format
- Hardcover
- ASIN
- 0230378196
- Domain
- Amazon UK
- Release Date
- 12 January 2013
- Listed Since
- 16 June 2012
Barcode
No barcode data available