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MACMILLAN Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior

Name: Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior
Brand: MACMILLAN

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A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 0230347762
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Leadership
Domain: Amazon UK
Release Date: 26 June 2012
Listed Since: 10 January 2012

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MACMILLAN Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior

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