Advertising, Literature and Print Culture in Ireland, 1891-1922 - Image 1

£44.99

MACMILLAN Advertising, Literature and Print Culture in Ireland, 1891-1922

Name: Advertising, Literature and Print Culture in Ireland, 1891-1922
Brand: MACMILLAN
Price: 44.99 GBP
Availability: InStock

Business & Economic History

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Description

This is the first study of the cultural meanings of advertising in the Irish Revival period. John Strachan and Claire Nally shed new light on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the manner in which some of the key authors of the Revival, notably Oscar Wilde and W. B. Yeats, reacted to advertising and to the consumer culture around them. Illustrated with over 60 fascinating contemporary advertising images, this book addresses a diverse and intriguing range of Irish advertising: the pages of An Claidheamh Soluis under Patrick Pearse's editorship, the selling of the Ulster Volunteer Force, the advertising columns of The Lady of the House, the marketing of the sports of the Gaelic Athletic Association, the use of Irish Party politicians in First World War recruitment campaigns, the commemorative paraphernalia surrounding the centenary of the 1798 United Irishmen uprising, and the relationship of Murphy's stout with the British military, Sinn Féin and the Irish Free State.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 0230298737
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 07 August 2012
Listed Since: 13 March 2012

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MACMILLAN Advertising, Literature and Print Culture in Ireland, 1891-1922

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