£76.80

MACMILLAN Industrial Design, Competition and Globalization

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Description

Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
19 November 2009
Listed Since
21 November 2008

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