PEARSON EDUCATION Public Speaking: An Audience-Centered Approach: United States Edition

Product Description The unique, audience-centered approach of this top-selling book emphasizes that success in public speaking depends on how listeners interpret the message. Public Speaking: An Audience-Centered Approach brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech making process. This model of public speaking is the foundation of the book, and it guides the reader through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between practice and the real world. The seventh edition includes a new emphasis on helping speakers manage communication apprehension. From the Back Cover Public Speaking: An Audience-Centered Approach, 7/E Steven A. Beebe, Texas State University - San MarcosSusan J. Beebe, Texas State University - San Marcos The uniqueaudience-centered approach of this top-selling text emphasizes that your success in public speaking depends on how listeners interpret the message. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in your speechmaking process. This model of public speaking is the foundation of the text, guiding you through the step-by-step process of public speaking, focusing your attention on the dynamics of diverse audiences, and narrowing the gap between the classroom and the real world.   NEW FEATURES OF THE SEVENTH EDITION: TheConfidently Connecting with Your Audience margin feature appears in every chapter and provides tips and strategies for managing communication apprehension effectively―from building confidence with a well-organized speech (Ch. 9) to focusing on the information you have to share rather than on your fears (Ch. 15). Expanded and improved Learning From Great Speakers box identifies lessons you can learn from great speakers.  Speech Workshop, an end-of-chapter feature, provides a wealth of activities, worksheets, strategies, and suggestions for helping you develop and deliver speeches. The popular and effective Developing Your Speech Step by Step box offers a new model that allows you to follow the steps of a successful student speaker as she works through the speechmaking process.   MySpeechLab is a fun, interactive online resource that gives you everything you need to succeed in your Public Speaking course ― all in one easy-to-use website. Log on to www.myspeechlab.com and find a wealth of videos, practice exams and tests, interactive activities, an outline tool, research help, and much more!  (Access code required.)