Oxford University Press Intellectual Property Culture: Strategies to Foster Successful Patent and Trade Secret Practices in Everyday Business

With the increasing public awareness of patents, U.S. Congress actively considering patent reform, and the U.S. Supreme Court taking on expanding numbers of patent cases, the pressure on innovation-based organizations to define and improve their intellectual property culture is higher than ever before. The proper management of intellectual property assets is essential to a healthy business, but knowing how to proactively protect IP assets is far from intuitive. IP laws are complicated and require nuanced treatment by the executives in charge of making strategic deals and developing a company's assets. Intellectual Property Culture is designed to help attorneys and executives build a business culture in which the development and management of intellectual property is as painless and productive as possible. This Second Edition offers more practice tips, coverage of recent Supreme Court patent cases, and new appendices featuring additional helpful and practical tools. With decades of combined experience in both the law and business of intellectual property, Dobrusin and Krasnow deliver an excellent guide for any company seeking to develop or improve its IP program. Filled with illuminating examples and anecdotes from the authors' real-world experiences, the book contains valuable practical advice along with sample agreements, notice letters, employee training materials, patent status reports, IP policies, questionnaires, timelines, and other resources. Review "Dobrusin and Krasnow have developed a remarkable guide to a complex issue, striking a good balance between the arcane and the practical and providing a rich toolbox for any executive interested in understanding and managing the huge asset that IP represents. A must-read in the global technology age." --Dominique Gimbert, L&L Products Group of Companies"This book will serve as an excellent resource for attorneys tasked with overseeing a company's IP strategy, especially those new to a corporate/in-house position who must define the role and influence corporate strategies and metrics, as well as non-IP attorneys and business executives involved in this process." --Derek Minihane, Head of IP Strategy, Cochlear"it is neither a manual for practising lawyers in private practice nor a set of rules for in-house IP portfolio management, but rather a book to be shared by those two legal cultures as a means of enabling client and attorney to function smoothly together as they identify, discuss and seek to achieve their goals." --IPKat About the Author Eric M. Dobrusin is a founder and shareholder in the law firm of Dobrusin & Thennisch, where he has concentrated his practice in patent counseling and strategic patent prosecution, primarily in the areas of materials science, chemistry, biomedical devices, plastics, automotive technology, and semiconductor device fabrication. He has served as a Special Master in U.S. District Court litigation, and is on the List of Mediators for the World Intellectual Property Organization (WIPO) Arbitration and Mediation Center in Geneva. He is also a former executive director of the National Patent Board. Ronald A. Krasnow is Sr. Vice President, General Counsel of Relypsa, Inc., in Santa Clara, California, where he is responsible for all legal functions, including corporate, contract, and intellectual property. Previously he spent ten years as the Senior Vice President of intellectual property at Symyx Technologies, also in Santa Clara. He has also worked as a refinery engineer at Marathon Petroleum Company.