£49.99

Oxford University Press The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

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Description

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
02 November 2000
Listed Since
15 February 2007

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