£49.99

Oxford University Press The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

Name: The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
Brand: Oxford University Press
Price: 49.99 GBP
Availability: InStock

Public Relations

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Description

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?

Product Specifications

Brand: Oxford University Press
Format: paperback
ASIN: 0198297793
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Publication Date: 02 November 2000
Listed Since: 15 February 2007

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Oxford University Press The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

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