Visual and Multimodal Communication: Applying the Relevance Principle - Image 1

£80.56

Oxford University Press Visual and Multimodal Communication: Applying the Relevance Principle

Name: Visual and Multimodal Communication: Applying the Relevance Principle
Brand: Oxford University Press
Price: 80.56 GBP
Availability: InStock

Communication

Same price for 13 weeks. Today is much like next week.

£81 for 94 days straight · last change was Nov 2025

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 261 days • 261 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 261 days • 5 price levels

Days at Price

Current Price

Price Analysis

Most common price: £81 (109 days, 41.8%)

Price range: £60 - £92

Price levels: 5 different prices over 261 days

Description

Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal Communication: Applying the Relevance Principle is the first book to systematically demonstrate how RT can fulfill its promise to develop into an inclusive theory of communication. In this book, Charles Forceville refines and adapts RT's original claims to show its applicability to static visuals and multimodal discourses in popular culture genres. Using colorful examples, he explains how RT can be expanded and adapted to accommodate mass-communicative visual and visual-plus-verbal messages. Forceville addresses issues such as the difference between drawing prospective addressees' attention to a message and persuading them to accept it; the thorny continuum from implicit to explicit information; and the role of genre. Case studies of pictograms, advertisements, cartoons, and comics provide contemporary and accessible examples of the importance of genre and of how the RT model can be connected to other approaches. By expanding the application of relevance theory to include mass-communicative messages, Visual and Multimodal Communication reintroduces a central framework of cognitive linguistics and pragmatics to a new audience and paves the way for an inclusive theory of communication.

Product Specifications

Brand: Oxford University Press
Format: hardcover
ASIN: 0190845236
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 17 September 2020
Listed Since: 20 February 2020

Barcode

No barcode data available

Oxford University Press Visual and Multimodal Communication: Applying the Relevance Principle

Same price for 13 weeks. Today is much like next week.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Visual Communication: Integrating Media, Art, and Science (Routledge Communication Series)

Visual Communication Images with Messages 9th Edition

The Temporal Structure of Multimodal Communication: Theory, Methods and Applications: 164 (Intelligent Systems Reference Library, 164)

The Temporal Structure of Multimodal Communication: Theory, Methods and Applications: 164 (Intelligent Systems Reference Library, 164)

A Unified Theory of Information Design: Visuals, Text and Ethics (Baywood's Technical Communications)

Introducing Communication Research - International Student Edition: Paths of Inquiry

The Handbook of Communication Science

21st Century Communication: A Reference Handbook

Visual Communication

Models of Communication: Theoretical and Philosophical Approaches (Routledge Studies in European Communication Research and Education)

Communication and Social Cognition: Theories and Methods (Routledge Communication Series)

Interactions, Images and Texts: A Reader in Multimodality: 11 (Trends in Applied Linguistics [TAL], 11)

Measuring Psychological Responses To Media Messages (Routledge Communication Series)

Advances in Foundational Mass Communication Theories

Routledge Handbook of Applied Communication Research (Routledge Communication Series)

Communication in the Age of Suspicion: Trust and the Media

Multimodality, Learning and Communication: A social semiotic frame

Multimodal Teaching and Learning: The Rhetorics of the Science Classroom (Advances in Applied Linguistics)

Building Communication Theories: A Socio/cultural Approach (Routledge Communication Series)

Inside Multimodal Composition - New Dimensions in Computers

The Oxford Handbook of the Physiology of Interpersonal Communication

Routledge Planning Strategic Interaction Book - Communication

The Illustrated Guide to the Mass Communication Research Project

Multidisciplinary Approaches to Visual Representations and Interpretations (Volume 2) (Studies in Multidisciplinarity, Volume 2)