£72.35

Physica Traumziel Nachhaltigkeit: Innovative Vermarktungskonzepte nachhaltiger Tourismusangebote für den Massenmarkt

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Last 59 days • 59 data points (No recent data available)

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£74.38 £72.15 £72.63 £73.12 £73.61 £74.10 £74.58 11 March 2026 25 March 2026 09 April 2026 23 April 2026 08 May 2026

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1 day · current 43 days 15 days 0 11 22 32 43 £72 £73 £74 Days at Price

Price Analysis

Most common price: £73 (43 days, 72.9%)

Price range: £72 - £74

Price levels: 3 different prices over 59 days

Description

Massentourismus hat zwei Gesichter. Die Reiselust von Millionen Menschen kann die Umwelt belasten und zu Veränderungen der soziokulturellen Identität der Zielländer führen. Gleichzeitig ist der Tourismus für viele Regionen eine der wichtigsten Einnahmequellen und für deren wirtschaftliche Entwicklung unverzichtbar. Mehr Nachhaltigkeit im Massentourismus ist daher nicht nur wünschenswert, sondern auch notwendig. Wie dieses Ziel durch innovative Vermarktungskonzepte erreicht werden kann, zeigt das vorliegende Buch. Es gibt konkrete Antworten auf folgende Fragen: Was sind die spezifischen Anforderungen an einen nachhaltigen Tourismus? Welches sind die Zielgruppen für nachhaltige Tourismusangebote im Massenmarkt? Welche Strategien und Marketingkonzepte bieten sich an?

Product Specifications

Brand
Physica
Format
hardcover
Domain
Amazon UK
Release Date
02 October 2008
Listed Since
12 August 2008

Barcode

No barcode data available

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