Policy Press Personalising public services: Understanding the personalisation narrative

Personalisation - the idea that public services should be tailored to the individual, with budgets devolved to the service user or frontline staff - is increasingly seen as the future of the welfare state. This book focuses on how personalisation evolved as a policy narrative and has mobilised such wide-ranging political support. It will be a valuable resource for undergraduate and postgraduate students in public policy and social policy and for researchers and practitioners working in related fields. Review Catherine Needham is one of the leading researchers into the personalisation agenda across diverse areas of the welfare state. This book is well researched, well written, accessible and highly topical - it's essential reading for anyone interested in the reform of public services. Jon Glasby, Professor of Health and Social Care, University of Birmingham Catherine Needham's thoughtful and nuanced analysis of personalisation makes this essential reading for students of social policy. This accessible and scholarly book also makes a major contribution to the policy analysis literature. Marian Barnes, University of Brighton About the Author Catherine Needham is Senior Lecturer in the School of Politics and International Relations at Queen Mary, University of London. She has written extensively on public service reform.