£67.84

Radical Human Centricity: Fulfilling the Promises of Innovation Research

Medical, Legal & Social Sciences

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Description

There is a problem with innovation research. Many of the methods used to study people for strategic and design innovation purposes are not up to the task. They are holdovers from market research or are simplified versions of tools borrowed from other fields of research. The problem exists because these methods cannot provide the kind of understanding, or grounding in people’s lived experience to meet the requirements of design and strategy innovation. The world is only becoming more complicated, and innovation’s impacts on people’s lives and the environment are only increasing. It is essential we work to fulfill the promises of human-centered research with better research practices, and create positive interventions into people’s lives while resisting the reductionist, damaging, and wasteful tendencies of design thinking research and human-centered design (HCD). This book critiques many of the common methods used in innovation research and provides directions to overcome their weaknesses by developing a radical human-centric approach.

Product Specifications

Format: hardcover
ASIN: 1839985712
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences
Domain: Amazon UK
Release Date: 09 August 2022
Listed Since: 25 February 2022

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Radical Human Centricity: Fulfilling the Promises of Innovation Research

About as cheap as it gets. The only time it was cheaper was 10 months ago.

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