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Sage Publications The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas

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£56.87 £22.63 £30.10 £37.57 £45.04 £52.51 £59.98 09 June 2024 15 November 2024 23 April 2025 29 September 2025 08 March 2026

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Description

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.

Key Features

The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas

Product type: ABIS BOOK

Brand: Sage Publications

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
01 May 2020
Listed Since
12 November 2019

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