£72.50

MACMILLAN The New Role of Regional Management

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Description

Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges. About the Author BJÖRN AMBOS Professor for International Management and Marketing, Vienna University of Economics and Business Administration, Austria. BODO B. SCHLEGELMILCH Professor for International Marketing and Management, Dean of the WU Executive Academy, Vienna University of Economics and Business Administration, Austria.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
10 December 2009
Listed Since
17 March 2016

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