Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project - Image 1

£57.80

CRC Press Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project

Name: Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project
Brand: CRC Press
Price: 57.8 GBP
Availability: InStock

Managers' Guides to Computing

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Description

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

Product Specifications

Brand: CRC Press
Format: Hardcover
ASIN: 1138037206
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 15 May 2017
Listed Since: 25 February 2017

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CRC Press Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project

This is the most expensive it has ever been. Walk away.

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