£52.73

Sage Publications Electronic Marketing and the Consumer

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Price History & Forecast

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Last 638 days • 638 data points (No recent data available)

Historical
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£76.52 £50.35 £56.06 £61.77 £67.48 £73.19 £78.90 09 June 2024 15 November 2024 23 April 2025 29 September 2025 08 March 2026

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4 days · current 284 days 261 days 83 days 6 days 0 71 142 213 284 £53-57 £57-62 £62-67 £67-72 £72-77 Days at Price

Price Analysis

Most common range: £57-62 (284 days, 44.5%)

Price range: £53 - £77

Price levels: 5 price ranges over 638 days

Description

Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and `smart cards'. Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
06 May 1997
Listed Since
05 February 2007

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